August 04, 2011 02:30 PM

Courtesy Kim Kardashian Love

When Kim Kardashian walks down the aisle to wed fiancé Kris Humphries on Aug. 20, she’ll look stunning in her custom-designed Vera Wang gown. But she wanted her fragrance to be extra special, too. “Getting ready for my wedding, I wanted the perfect accessory for the big day that I could cherish forever,” she tells PEOPLE.

So the reality starlet is bottling the feeling of everlasting bliss with a new fragrance called Love by Kim Kardashian, a limited edition scent inspired by the notion of endless happiness. “Being in love is everything to me, and I thought, what better way to celebrate that feeling than with a fragrance?” says Kardashian, a true veteran of the perfume industry. “It’s timeless, elegant, beautiful — just like any great love should be.”

The scent — a floral blend of sparkling red current, pink freesia and star jasmine with notes of French mimosa, Egyptian tuberose and rose absolute orpur — comes in a deluxe platinum bottle embellished with 450 hand-cut stones and is presented in a noir velvet finish case, inspired by a ring box. “I always take inspiration from my life when it comes to fragrance, and right now love is all I can think about,” she says. “Love [the fragrance] is that keepsake to remind me of my soul mate every day.”

Unlike many Kardashian-endorsed products, these bottles won’t last forever: only 1,000 were produced (including the bottle the bride-to-be will use on her wedding day, plus 200 given as gifts at her bridal shower) and each of the bottles is signed by the star herself. Pick up your own at

–Kim Peiffer


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