The self-professed “denim junkie” tells PeopleStyle that she always loved jeans but they weren’t always “flattering” on her.
“When I was bigger, a lot of places didn’t carry my size,” Khloé shares in an exclusive interview in this week’s issue of PEOPLE. “I was a 30 or 31 at the time. I didn’t think that was astronomical sizing but people went, ‘Uh! What size are you? Oh we don’t have that here but we can order it.’ I was like, ‘Screw you, you just made me feel like s—.’ And that’s how a lot of women feel.”
She adds, “My sisters would wear cute denim, and I felt so fat-shamed. It was important for me to make something women feel good in. It’s a positive, empowering project.”
And she succeeded. Good American, which the star designed with industry vet Emma Grede, offers 20 “trendy, cool and edgy” styles ranging from sizes 0 to 24. The campaign enlists women of all body types as models and delivers a strong message to embrace your curves.
“At DASH, our store, I would always say, ‘God I really want to start carrying larger sizes,’ and it’s harder for a boutique,” Khloé says. “If we owned department stores it would be different, but now I am finally happy I am able to have something to offer real woman.”
Kholé completely transformed her lifestyle and lost over 35 pounds in the past year, which has influenced her personal style.
“The best form of revenge is a good body. I’m not seeking revenge on one particular person. It’s revenge on life and being the best me,” she shares. “I don’t care what a scale says. Working out is the best form of therapy.”
The 32-year-old star added that exercise has given her a “suit of armor.”
RELATED VIDEO: Khloé Kardashian is on a Sexy Style Streak!
“I feel like it just makes you strong for life and all the s— out there,” she says. “You get an hour to yourself just to be on that treadmill alone.”
For more on Khloé’s new denim line and style, pick up the latest issue of PEOPLE on newsstands everywhere Friday.
What do you think of the star’s passion project? Share below!