Like it or not, the Kardashians are on track for world domination, and their new cosmetic line, Khroma Beauty, is just the latest piece of their ever-growing product puzzle.
“My sisters and I have been asked numerous times to do a makeup like, but we don’t just want to slap our names on something,” Khloé Kardashian Odom told PEOPLE at the line’s launch party on Friday in N.Y.C. “It has to be something we’re 100 percent hands on with; we’re not just like, ‘We want a blush — make it pink.'”
The collection features a full range of products (think mascara, foundation, eyeshadow, liners, lipsticks, gloss, highlighter, false lashes and more) at affordable prices. “My sisters and I love to play with makeup — the more the better. It’s fun, but the more we are out [we find] that people are afraid to try new things. So when you have makeup that’s great quality, but also at a great price point, it might be easier for them to want to take those risks.”
No matter what your beauty preferences may be, there’s a color and product for you within the line. “[Khroma] has the blessing of having three different designers as sisters, who like three different things and who also have three different skin complexions.”
Odom’s complexion? Very fair. But the star revealed a trick that helps mask that — so pale girls, take note: “If I bronze my face, I always take an eyeshadow color [that matches my hair] and darken my scalp so it doesn’t show how pale you really are.”
And though Odom is a total glam queen, the star keeps it simple when she’s off camera. “When I go to [Lamar‘s] games, I’ll spot treat if I have a breakout, but I’m not a big all-over foundation person — I’ll do mascara, lips and eyeliner.” But for a night out, she makes sure to carry something else with her. “I always have powder and blotting papers. I’m Armenian — I’m always oily!”
A special holiday assortment of Khroma Beauty products are available now at Ulta Beauty stores and online at ulta.com, while the entire collection will be available in January/February. Tell us: Are you excited to try Khroma Beauty?