Moshe + Eddie Brakha
Mark your calendar: Fashion’s Night Out is Sept. 6. And if you needed an even bigger reminder, there’s this: a couture-clad Kendall Jenner busting out of a Beverly Center shoebox in an ad for the evening.
Teen model Jenner is the face of the Beverly Center’s Fashion’s Night Out bash in L.A., which will include celebrity appearances, in-store events and two big fashion shows (more than 30,000 guests are expected to attend). The shopping center is calling on young Hollywood — led by the reality star — to publicize the big night.
“Each year we raise the bar to support Fashion’s Night Out,” says Beverly Center’s director of marketing and sponsorship, Susan Vance. “This unique and artistic campaign reflects our diverse offering of luxury brands which mirrors the vibrant, youthful direction of the Beverly Center customer.”
Fashion’s Night Out is a nationwide event celebrating, obviously, the fashion industry (and marking the start of New York City Fashion Week). Stores throw open their doors for celebrity-studded events and offer fun products, treats and deals. Last year’s bash featured events in 18 countries — more than 4,500 events in the U.S. alone — and the 2012 celebration is sure to be even bigger.