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Kelly, Blake, Bethenny and More Shop for a Cause at Super Saturday

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Dimitrios Kambouris/WireImage

Who says that stars don’t love a bargain? Celebrities and bargain-hunters alike enjoyed frenetic, elbows-out shopping at the Ovarian Cancer Research Fund’s 12th annual Super Saturday, which took place at Nova’s Ark Project in Water Mill. Power shopper Barbara Walters was one of the first to peruse merchandise as the gates opened at noon. By 3:20 pm, a booth stocked with Mary-Kate and Ashley Olsen‘s The Row was “sold out,” according to an announcer on a loudspeaker. “I took the last three shirts,” mentioned Kelly Ripa. She had on a flowing patterned dress by Etro that she said she had fallen in love with when Nicole Richie was on her show in a similar design. “I’m proud of [The Row],” said Ripa. “They have a vision. I got whatever was left over in my size.” Hosted by Blake Lively and Ripa, rows of booths covered by colorful straw umbrellas offered up high fashion — Donna Karan, Calvin Klein, Diane von Furstenberg, Armani, Ralph Lauren, and Tory Burch — at rock bottom prices to benefit the Ovarian Cancer Research Fund. Nearby, Gayle King assessed the deals. “The shopping is good,” she told PEOPLE. “I don’t need one thing, but I’m a girl who loves a bargain, so I wore comfortable shoes. You’re shopping for a good cause, but it’s the thrill of the hunt. I just got a Carolina Herrera dress that was $1790 for $350. I have no idea where I’m going to wear it, but it doesn’t matter!” With beau Jason Hoppy and dog Cookie at her side, Bethenny Frankel of The Real Housewives of New York City was looking to cover up at the beach. “I bought a Michael Kors bathing suit called a “swimming dress,” she mentioned. Find out more about the Ovarian Cancer Research Fund by clicking here. –Jeffrey Slonim