For the third time, the singer — who’s been flaunting a more demure style and a simple black hairdo these days — stars in the U.K-based hairstyling brand’s ad campaign. In the first black-and-white image (left), Perry is shown rocking short bangs while sitting at a chess board. In the second shot (center) she swings from a chandelier, while in the last photo (right) she’s standing in front of a vanity and sporting a side ponytail.
The campaign, shot by Ellen von Unwerth, is not only a departure from the star’s signature outrageous persona, but it’s also more tame than her previous ghd shoots, which featured mermaids and vintage looks, among other crazy antics. “It was fun to go a more natural route after playing characters in my last ghd campaign,” Perry said in a release. “Ellen captured both the playful and chic looks amazingly well.”
Though we already miss the over-the-top costumes, we have to admit: she does look gorgeous au naturale. Tell us: What do you think of Perry’s campaign? Do you prefer her style more subdued?