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Kate Hudson's Fabletics Line Launches Today: Will You Shop It?

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Courtesy Fabletics

Summer’s over, bikinis are packed up and you’re not quite in “new years makeover mode” just yet. How’s a girl supposed to get motivated to hit the gym? Well, we suppose looking at Kate Hudson‘s fit-spirational figure in her new Fabletics workout gear can’t hurt.

The star’s brand-new athletic line, which she co-founded with JustFab, hit the web today and she’s got lots of fun extras, from her own personal picks to a video that explains her mission (check it out below). She reiterates many of the things we chatted about with her in September: That she wants to create affordable products for women of all body types and lifestyles.

RELATED PHOTOS: See all the ways stars get fit in style!

“I’ve always lived an active lifestyle,” Hudson says in the video. “I was always looking for high-quality, affordable athletic wear that was also hip. Clothes that women would love wearing all day.” But her design skills weren’t the only thing that came into play — she’s also hoping to create an online community focused on getting fit in style. Fabletics members can take advantage of the assembled a crew of experts to get fitness tips and advice to maximize your workout (and look really cute while doing so).

We have our eye on a few pieces for sure, but what we’re really loving is Hudson’s goal of community and support for girls looking to get fit. Because as we’re facing down Halloween candy, Lord knows we could use a little extra help. To learn more, check out the just-launched site, and tell us, are you excited to check out her new line?