On Thursday night of New York Fashion Week, the months of suspense were finally brought to a close as Kanye West took over Madison Square Garden revealing not only his latest collection for Yeezy x Adidas, but his first album in three years, a video game based around his mom entering the gates of heaven, and enough Kanye-isms to inspire memes and feuds for three more years to come.
After all, it wouldn’t really be a Yeezus worldwide spectacular without a ruffled feather or two. If calling out Taylor Swift, Rob Kardashian and Blac Chyna by name in his new songs wasn’t enough, the rapper went on to dish out subtle disses to Michael Jordon (after first claiming he loves him), Nike (though he claims he was just repeating what someone in the crowd said), and even himself in a freestyle track from the new album. But clearly, there’s something to The Life of Pablo artist’s antics because over 20 million people tuned in via live stream to try and catch a glimpse of what Ye would do next. But while the world ground to a halt on Thursday at 4pm, in the midst of all that excitement, there’s a few key details you may have missed out on.
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There was a surprising amount of color
Kanye is right up there with Maison Martin Margiela in terms of being the foremost proponents of minimalism in fashion, so it was surprising to see a stage full of super colorful designs after two collections that exclusively came in a palette of skin tones. Not that there wasn’t still plenty of flesh colored bodysuits for the Yeezy purists out there.
His designs for the KarJenner crew could mean a real Yeezy clothing line is coming soon
It’s been rumored for the past few days that Kanye has been approaching LVMH and different investors to back his own eponymous line. So when all of the Kardashian-Jenner girls show up wearing custom looks that were a collaboration between the musician and Olivier Rousteing at Balmain, it’s hard not to feel like we just saw the ghost of Yeezy future.
Fans chanted “F*ck Nike” and models threw up Black Power fists
This age-old sportswear rivalry just got taken to the next level. At the end of the show when Kanye asked the audience what they though of his new collection, one fan shouted out, “F*ck Nike!” which initiated a call and response between the rapper and the audience concluding in Ye saying not to blame him, since he didn’t start it. Towards the end of the album, models also started to raise up their fists in solidarity, much as many of Beyoncé’s dancers did at the Super Bowl on Sunday.
He could be the next creative director of Hermès
At least, he said that’s where he could see himself down the line. And why not? How many more times does this man need to prove his commitment to post-apocalyptically minimal, yet absurdly luxurious high fashions?
While some of us are still trying to get our first pair of Yeezy sneakers, others are already throwing them out
While it seems like most people’s reactions to yesterday’s festival of Ye within the fashion industry and amongst fans was resoundingly positive, some people weren’t quite so pleased with exactly what transpired at MSG. Namely, Taylor Swift’s brother clearly took offense to a line in one of the rapper’s songs that says, “I feel like me and Taylor might still have sex/I made that b*tch famous.” Austin Swift posted a video to Instagram yesterday doing some light “spring cleaning” and throwing his moonrock Yeezy Boost 350s in the trash.
What did you think of Kanye West’s third collection for Adidas? Would you like to see him do a real fashion line next? Will you protest by throwing out your Yeezys? If so, could we have them?