Following the creation of the possibly fake Twitter handle @dwbykanye, billed as the official page of his line and which has since been suspended, West took to his own verified account to “clarify a few things.”
“I really appreciate the fake DW twitter page but since it’s not official I can’t co sign any information on it,” he told fans Wednesday. The star then detailed his fashion résumé before announcing a new venture, DONDA, named after his late mother.
“DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford,” he explained of the enterprise, whose goal is to “pick up where Steve Jobs left off.”
While on contract with Louis Vuitton, for whom he designed five pairs of sneakers in 2009, West said he embarked on his covert fashion education. And following an “undercover” stint as a consultant at Fendi, the rapper claimed to have spent two years shadowing the shoemakers at the Giuseppe Zanotti factory in Rome.
“Being a celebrity has afforded me many opportunities,” he mused, “but has also boxed me in creatively.”