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Beauty

Move Over, Kylie: Jenni 'JWoww' Farley Is Launching a Lipstick Line

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JWOWW Cosmetics
Talia Schizzano and Christina Saunders

A lot has changed in Jenni “JWoww” Farley‘s life since her Jersey Shore days of partying in bodycon leopard print minis at Karma in Seaside Heights, N.J. Since leaving her MTV life behind, the 30-year-old settled down and married to longtime beau Roger Matthews, gave birth to two babies and even wrote a book. But now, the former reality star is pursuing her passion for makeup, with the launch of her new beauty line, JWOWW Cosmetics.

RELATED PHOTOS: The Sexiest Celebrity Matte Lip Looks (and Exactly How to Get Them)

The star follows in the footsteps of other reality star-turned-makeup mogul Kylie Jenner, by starting off her collection with her matte Velvet Lipstick line. Fans and makeup lovers alike can purchase either one of her super pigmented, creamy lip stains, matching lip liners or a bundle of both from her e-commerce site.

So far, the range features five different lip shades with matching liners. But the variety of colors – from a beige-y pink nude to a Marilyn Monroe-inspired red to a cool greenish gray – means anyone can find a shade they will love. “A crisp, bold lip is always guaranteed to turn heads,” Farley said in a statement.

“My collection consists of lots of textures, finishes and vibrant, highly pigmented colors. Every artist knows pigment can make or break your work,” she added. “I use nothing but high quality colors guaranteed to show up on any skin tone.”

Will you be trying out JWoww’s new cosmetics line? Tell us below.