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Justin Timberlake's New Role: Face of Givenchy

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Justin Timberlake — singer, actor and now model. Parfums Givenchy has just announced that the star is the new face of its latest men’s fragrance. “Beyond his huge celebrity appeal, we have chosen Justin Timberlake because he is a world recognized trendsetter who redefines modern elegance says Alain Lorenzo, President and CEO of Parfums Givenchy. Timberlake is in good company — Liv Tyler is the current face of their women’s fragrances. The new campaign featuring Timberlake will be unveiled in June 2008 and will be launched in two stages, beginning in the Fall of 2008, with a worldwide roll out across 2009. But the real question is — will the ads bring sexy back?