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Justin Bieber on His Hesitation to Start a Fashion Label: I Want to Make Sure It's Perfect

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Justin Bieber has been talking about launching a clothing line for years, but the star still hasn’t stepped into a designer role. Now, he’s revealing to
WWD
what he’s waiting for.

Justin Bieber attends Calvin Klein Jeans Music
ChinaFotoPress/Getty

Even though he’s been thinking of creating his own collection since 2011, he’s hesitant to launch anything until he’s fully ready. “I haven’t lost that passion. It’s just such a big deal,” he tells WWD. “I just want to make sure it’s perfect and right and take my time with it.”

He even cites another megastar singer-turned-fashion-designer, Kanye West as a prime example of what his experience may turn out to be (West is still receiving negative criticism for his work). “I know Kanye [West] has been working on his stuff for years and failed and came back and tried again and failed,” he says. “It’s about trial and error and I don’t know if I’m ready for that yet. Fashion’s definitely really important, but I got to make sure I’m ready for the failing part of it because I know that comes with it. It’s not easy. It’s not like putting out an album.”

In the interview, he also explains how fashion helped him transition out of his rather rebellious phase. He called his black-and-white Calvin Klein ad with Lara Stone a “transitioning tool” for his entrance into adulthood.

But his old reputation may be what attracted the brand to him in the first place. “The bad-boy image? There are a lot of bad-boy images out there, whether it’s been Prince, whether it’s been Mick Jagger — you know, it’s kind of part of the music industry,” says Kevin Carrigan, global creative director for CK Calvin Klein, Calvin Klein Jeans and Calvin Klein.

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His style has also changed with his new mature mindset (remember his very public apology last month?).

He says he’s currently “really into, like, drapy things, drapy sweaters, layering pieces.” And his favorite brands include Calvin Klein (shocker) as well as Balmain (which he wore to this year’s Met Gala) and Jerry Lorenzo’s Fear of God.

Do you think it’s smart for Bieber to hold off on launching a fashion collection? Share your thoughts in the comments below!

— Colleen Kratofil

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