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In the courtyard of organic eatery Wilshire Restaurant, Josie Maran introduced her new eco-friendly makeup line to a small gathering of friends and editors. After years of modeling (and a recent stint on Dancing with the Stars), Josie tells PEOPLE that she decided to launch her own line because “you can be luxurious and chic and you don’t have to sacrifice your health and the environment’s health. And I found that there wasn’t a make-up line that was sophisticated and natural. So, I really felt that there was a hole in the market and I wanted to fill it. It’s environmentally-safe and good for the body. The packaging and the compacts are all biodegradable or recyclable. This is the whole package. The ingredients are as organic as possible and the packaging is eco-friendly.” In keeping with her reuse and recycle motto, Maran wore a vintage flea market dress, paired with her own makeup, of course — Desirous lipstick paired with Embrace, Chianti and Magic eyeshadow and her Finger Paints palette in Sweet. And she’s already got a favorite in the line. “”I have a lipstick named after my daughter, Rumi Joon. Anything that’s nude in my line is named after her because she’s always naked. Her grandpa, her uncles and my brother are always like ‘Do you own any clothes?'” Josie Maran Cosmetics can be purchased at Barney’s New York and at josiemarancosmetics.com.