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Josh Hartnett's New Role: Face of Emporio Armani Fragrance

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Courtesy Emporio Armani

Hollywood’s hottest men have been smelling even sweeter in recent months, with Tim McGraw launching his first scent, Patrick Dempsey partnering up with Avon, James Franco lending his visage to Gucci‘s new scent, and even Justin Timberlake representing Givenchy. And now, Emporio Armani has just announced that they have chosen Josh Hartnett to be the face of their newest fragrance, Emporio Armani Diamonds for Men, which will be unveiled in June during Spring/Summer fashion week in Milan. Giorgio Armani himself explains that in addition to Hartnett’s abilities as an actor, “Both on and off screen he has a charm and charisma that is magnetic. His individuality, allure and nonchalant way of being are all qualities which inspired me in the creation of this new fragrance.” And of course, Hartnett joins Beyonce, who is already the face of Emporio Armani Diamonds for women.Tell us: What do you think of Armani’s choice of Josh as their latest face?