Jessica Simpson was at the forefront of the celebrity clothing line craze — and she’s turned her first collection of shoes into an empire that spans fragrance, accessories, kids, home and more. And as Jessica Simpson Collection has grown, she’s grown with it, from its 2005 launch (right on the heels of her divorce from Nick Lachey) to her 2015 spring ads (now that’s she’s a married mom to two of the cutest kids ever).
With the news that her line has hit $1 billion in annual sales (and is selling a majority stake to Sequential brands), we looked at photos of her major milestones — which are a fun snapshot of her evolution over the past 10 years.
Kevin Mazur/WireImage; Jamie McCarthy/WireImage
Between 2007 (on the left) and 2011 (on the right) some things — like her signature super-long blonde locks, favorite knee-high boots and love for a drapey dress — stayed the same, while others — see: that engagement ring and baby bump — had changed completely. She’d also expanded her line from footwear to include denim, swimwear and scent. “I never thought I’d be some fashion mogul!” she told New York Magazine in 2011, when that billion-dollar figure first was being mentioned in the same sentence as her fashion lines. The secret to her success, in her opinion? “I put everything in the line and then it just blows out. We try not to set trends.”
CHANCE YEH/Sipa; Jamie McCarthy/Getty; Jamie McCarthy/Getty
Her plus-ones at every collection launch have changed throughout the years too — from now-husband Eric Johnson’s first appearance at a September 2010 event (he proposed two months later) to the red-carpet debut of baby Ace in 2013 to little Maxwell’s fashonista moment (dressed in her mom’s girls’ line, of course) in 2014. And judging from that big smile and camera-ready pose, Maxwell may have inherited her mom’s knack for shining in the spotlight as well.
So what comes next for the star, who has ventured into almost every lifestyle category (31 so far!) out there? More hard work. “Working together with the powerful management team at Sequential and with all of our trusted retailers and licensees, including Camuto Group, there is no limit to our success,” Simpson said in a statement. “I’m as committed as I was ten years ago. Here’s to the next billion.”
Have you shopped Jessica Simpson Collection? Can you believe she hit $1 billion?
Related Video: Jessica Simpson’s wedding gown inspiration!