Jessica Simpson has done it again!
The fashion designer has released her Spring/Summer 2016 ad campaign and this latest line is heavy on the boho influences, with plenty of prints and fashionable fringe. And as usual, not only is she the inspiration and creator for the Jessica Simpson Collection, she also models for the campaign!
In her latest look book, Simpson shows off her long legs in her olive green utility romper ($89) that’s accessorized with a pair of floral printed platform heels and yellow leather purse.
As for her must-have pieces in the range, Simpson has already snagged them for her own closet. “The JS Collection is timeless, just like the shell pink long fringe vest,” she tells PeopleStyle, adding, “It is a special piece I can hand down to my daughter one day.”
And we can’t forget about the shoes! In the launch, the mother of two includes a denim platform sandal as well as three color varieties of her new strappy espadrille wedged sandal.
“The Navalo woven platform was immediately one of my favorite styles from the new collection,” Simpson shares. “I even wore them home from the shoot because I didn’t want to take them off.”
Though she looks relaxed in the photos, it wasn’t all smooth sailing for the shoot, Simpson dishes to us: “My mom and I worked together on the styling for this shoot, and as luck would have it, a trunk from our showrooms in NY was lost in transit the day before the shoot! We had to rework a few of the looks last minute and we really love how the styling turned out. It was a blessing in disguise.”
What started out as a shoe collection has turned into a $1 billion empire that now includes more than 30 categories such as fragrance, accessories, kids and home. Not only was 2015 the tenth birthday of the JS Collection, that same year Simpson launched her own line of activewear, called Jessica Simpson The Warm Up.
“I am very lucky to have had some great mentors in my life and to work alongside my mom, Tina, every day,” Simpson tells PeopleStyle about maintaining a successful brand. “I am aware that I don’t know everything, so it is important that I look to the people around me who I trust to have fresh and innovative ideas. As the collection has grown, I have learned the importance of staying true to my identity, following my own gut and fighting for the things I believe in.”
– Karen Mizoguchi