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Jessica Simpson Models in 6-in. Heels on a Cliff (and How's Your Day Going?)

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Jessica Simpson loves a fashion risk — but she’s never had to prove it quite so literally as her latest photoshoot for her Jessica Simpson Collection. For her most recent ads, the star once again served as her own best model, this time taking the shoot to Sedona, Arizona, for some very dramatic shots.

Jessica Simpson spring ads
Courtesy Jessica Simpson Collection

The star’s spring collection draws from Southwestern influences, which meant a road trip to shoot everything in the setting which inspired it. “My team and I packed our bags and hit the dusty trail, traveling eight hours — by tour bus — from L.A. to Sedona,” she tells PEOPLE. Joining her for the ride: mom Tina, who helped Jessica style the shoot. “This season the collection is influenced by the Southwest: turquoise jewelry, worn denim and tons of suede and fringe,” Simpson says — even incorporating her own turquoise pieces, like the belt below, into each outfit. “The styling is easy and free-spirited.”

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Jessica Simpson spring ads
Courtesy Jessica Simpson Collection

What was a little less easy? Edging over to the side of a cliff for the shot above. But Simpson had a secret weapon on her side. “The campaign was shot by one of my all-time favorite photographers, Gilles Bensimon,” she says. “The passion he puts into his work gives me the confidence to follow his vision, even when it takes me to the side of a cliff in 6-in. heels! Somehow, he captured a serene moment amidst my biggest fear! Of course, this ended up being one of my favorite shots.”

Are you loving the photos? Would you ever dare to try something like that? Let us know below!

–Alex Apatoff