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Jessica Simpson Introduces 'Signature' Studs

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Jessica Simpson Fine Jewelry by Zales; inset:Lionel Hahn/Abaca

When Jessica Simpson slaps her name on something, that something usually sells. It’s no coincidence, then, that the shrewd businesswoman, whose fortune is estimated at nearly $1 billion, knew exactly how to infuse a fine jewelry line for Zales with a little bit of Jessica.

The Jessica Simpson Fine Jewelry collection — featuring earrings, rings, bracelets and more — includes a variety of butterfly-shaped designs based on the star’s handwriting. (The line’s signature butterfly: a mirror image of the ‘J’ in Jessica’s signature, as visible in the butterfly stud earrings, left.)

“This collection has allowed me to create pieces that truly reflect who I am,” Simpson says in a release. The pieces “can become a keepsake for life.” Ranging in price from $79-$799, the line is available exclusively at Zales stores nationwide and Zales.com. We think everything she touches turns to gold (or silver!), but want to hear from you. Tell us: Will you be buying Simpson’s ‘signature’ studs?

Justine Harman

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