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Jessica Simpson Debuts Her New Swimwear Line!

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Kevin Mazur/WireImage

Not content to just have an accessories line, a budding movie career, and a fragrance in the works, Jessica Simpson launched her brand-new swimwear line in Miami this weekend to a crowd that included her parents and pal Jamie Lynn Sigler. Jessica told PEOPLE before the show that “I might cry tonight because this runway show is such a huge deal for both my mom and I who have designed this line.” The models hit the runway in teeny bikinis and sweet one-pieces accessorized with floppy hats, oversized sunglasses and loose waves (remind you of anyone?) And while the swimwear may have been “all-American girl”, the attitude was totally tongue-in-cheek. As the song “Dirty Laundry” played, the models tossed into the audience mock magazine covers depicting an overweight Jessica and her actual skinny self, with the tagline “Not Okay!!! Weekly July 14, 2007, Jessica’s Dramatic Weight Loss! Drops 100lbs in 6 days.” Jessica tells PEOPLE, “I thought the flier was funny, it was really about my personality. We laugh along with them [the tabloids]. It’s funny, it’s the exaggeration that people believe, or maybe they don’t believe it but they still love to read about it.” But, she assures us, the truth is that “this time of my life is awesome!”