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James Franco Stars in Gucci's Made to Measure Campaign

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Courtesy Gucci

He broods so well! James Franco makes the most of his leading man status as the face of Gucci‘s new Made to Measure service — a personalized sartorial offering for men in search of custom suits.

Franco’s campaign, called “All the World’s a Stage,” was shot at Rome’s Cinecittà by French photographer Nathaniel Goldberg. And the collaboration was natural: Franco has worn several bespoke Gucci suits in the past and sported Made to Measure looks while hosting the Oscars in March.

“James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way, true to the spirit of our Made to Measure service,” Gucci creative director Frida Giannini said in a statement. “With Gucci’s Made in Italy tradition and sartorial expertise, personalized formalwear is the ultimate way for a man to express his own style.”

James Franco Gucci
Courtesy Gucci

The Made to Measure service offers nearly 82 textiles which allow for 178 possible combinations of color and fabrics — like wool, cashmere and mohair in gray, navy blue and brown; or silk satin, velvet and even baby llama for evening. There are also 26 textiles to choose from for shirts, and shoes are available, too: customers can select the material, color and width and even have them embossed with initials. The suits — which take four to six weeks to produce — come in a special garment bag, complete with wooden hanger.

The swank service will be rolled out around the world in November, and will be available in Milan, Rome, Paris, London, New York, Beverly Hills, Tokyo, Hong Kong, Beijing and Sydney boutiques by the end of the year.

–Kate Hogan