Kate Hogan
March 29, 2012 02:30 PM

Henry Lamb/Photowire/BEImages

What do you get when you mix a socialite-cum-businesswoman, a collection of colorful work wear and Donald and Ivana Trump? Ivanka Trump’s first-ever fashion show, a celebration of her new namesake clothing collection, held at New York’s Lord & Taylor department store Wednesday night.

“It felt great,” she told PEOPLE after the show. “This is … one of these fun things that every child dreams about, so it’s a great honor for me.”

Though Trump didn’t grow up wanting to design — “I obviously love fashion, and I was exposed to it throughout my childhood,” she shared — in adulthood she saw a need for her ideas in the women’s wear world. “I felt there was a void for people like myself who are working, and want to dress in a way that’s feminine, that’s powerful, that’s elegant, and want to do so in a conscientious manner when it comes to budget,” she explained. “So that’s what we try to do with this collection.”

Dennis Van Tine/Abaca

Trump’s collection includes shirtdresses, basic pants and shorts, pleated skirts and printed blouses ranging in color from neutrals and blacks to bright pinks and oranges. Many feature bow details — a Trump favorite — and bold buttons that feature a ‘T.’ Prices range from $50 for a jersey tank to $245 for a patterned maxi.

“We thought really, really hard about offering a great value proposition, that also offers quality with prints, with cuts, with fabrics,” Trump said. “It’s chic, yet it’s pragmatic.”

The crowd of fans at Wednesday’s show seemed to love the looks, and the businesswoman, dressed head to toe in her own goods (she has shoe, handbag and jewelry lines, too), was supported by husband Jared Kushner, dad Donald and mom Ivana, plus brothers Donald Jr. and Eric — all of whom gave her a standing ovation as the final model left the catwalk.


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