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Ivanka Trump Debuts Her Fine Jewelry in the Hamptons

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Courtesy Ivanka Trump Fine Jewelry

The Hamptons is already as known for its glamorous lifestyle as Ivanka Trump is for her unbeatable combination of beauty and brains — so it was a natural match for London Jewelers to introduce her fine jewelry collection Thursday night at their East Hampton location. With a crowd of socialites and thrilled shoppers around her, the always-lovely Trump ruled the room in a J. Mendel dress, Jimmy Choo shoes and, of course, her own jewelry. She tells PEOPLE exclusively, “I characterize my jewelry collection as timeless and glamorous but always classic. I’ve added femininity and a modern twist to jewelry that resonates with both younger women and an older consumer.” And why branch out past her own Madison Avenue flagship boutique? “I am thrilled to be launching my fine jewelry collection at London Jewelers,” says Trump. “The London customer is aligned with my own target audience–a smart, sophisticated modern woman who appreciates quality and craftsmanship.” If you can’t make it to the Hamptons to shop her line, you can see more of her pieces at –Melissa Liebling-Goldberg