Shot in London by photographers Mert Alas and Marcus Piggott, the ads will also bow in October, appearing in fashion magazines worldwide. “The campaign for TOD’s Signature reaches out to a new and younger clientele,” creative director Fabien Baron said in a release, adding that Hathaway was the right woman for the job. “We see a stunningly exquisite Anne as a classic beauty with a modern Italian edge — feminine and strong.”
Hathaway, for her part, is honored to be associated with the brand. “I have been a longtime fan of TOD’s and was very excited to be a part of exploring a new side of their identity with the launch of their Signature Collection,” she added. “The designs are classic and the materials are of the highest quality.”
The handbags themselves — a shoulder bag, portfolio clutch, shopper, pochette and more — feature a pebble motif and come in colors like deep red, fuchsia, lavender and beige. Made in Italy, they’re crafted from a variety of materials, including soft patent leather, a metalized leather, shiny calfskin and semi-opaque nappa leather.