Stars like Eva Longoria Parker, Lindsay Lohan, Paris Hilton and more know that before it’s in style, it’s in Intuition, the celeb-favorite L.A. boutique owned by retail expert Jaye Hersh. And now, you can get a jump start on what’s in with Jaye Hersh’s new book Hollywood Intuition. The first-time author offers her inside tips on developing true star style, defining the difference between a fashion victor and a fashion victim and helping readers find their own personal style icon. Pick up a copy of Hollywood Intuition, $11, at amazon.com. Plus, learn how to get 20% off at shopintuition.com with an exclusive deal just for PEOPLE.com readers.