Work it, ladies! Hilary Duff and
‘s Padma Lakshmi are breaking a sweat with Jenny McCarthy and Christie Brinkley in Danskin’s new “Move for Change” campaign, which debuts in magazines this fall.
Sporting looks from Danskin’s activewear line, each woman is photographed doing her daily fitness routine: Duff hits the trails; Lakshmi throws punches in the ring; McCarthy practices yoga; and Brinkley dances on stage in Chicago. The hope is that the campaign will show women everywhere that they can easily be fit and fabulous and follow a healthy lifestyle.
“The Danskin campaign is women of all ages — 20s, 30s, 40s and 50s — what they like to do to stay in shape and how they keep fit in mind, body and soul,” Duff said in a statement. And according to Lakshmi, the gear itself is timeless, too. “Danskin is a great brand that we’ve all grown up with,” she added.
To promote its healthy (and helpful) message, Danskin is donating money to each star’s favorite cause, too, including Duff’s Blessings in a Backpack, Lakshmi’s Endometriosis Foundation of America, McCarthy’s Generation Rescue and Brinkley’s Ellen P. Hermanson Foundation.
For more from the campaign, visit DanskinMove.com.