“Understanding the footwear design nuances that make a shoe feel both authentic to my personal style, and are versatile enough to work with all women’s styles, has been a terrific learning experience,” she tells PEOPLE.
“We’re lucky to be involved in every part of the process,” adds collaborator Nicole Chavez, who calls Steve Madden’s “craft of molding something like a piece of leather into a gorgeous finished shoe” an “art form.”
In this never-before-seen video (after the jump), the team grants access behind the velvet curtain. Watch as a towering wedge is drawn, cut and stretched to perfection!
And once you’re wooed by the craftsmanship, don’t fight the urge to splurge: StyleWatch readers and new ShoeMint.com members can enter promo code StyleWatchDeal to receive 20 percent off their first purchase (ie. $64 instead of $80!)