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Heat Up Valentine's Day With Down-Below Hair-Dye Kit

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Remember that episode of Sex and the City where Samantha attempted to become a blonde, um, everywhere only to end up with Bozo the Clown-like results? Well, Betty Beauty is attempting to make dyeing down under a safer and more fun experience — even introducing a hot pink dye with heart stencils just in time for Valentine’s day. If you’re up for trying it out, you can find four “natural” colors along with the special hot pink for $20 each on

Photo: Courtesy of Betty Beauty