So … is it summer yet?
We’re certainly ready for a warm getaway now after watching Ralph Lauren’s colorful clip (above), the first promotion for the company’s new Big Pony fragrance collection for women. The video — shot by Bruce Weber and capturing the essence of a slow summer weekend in the Hamptons — is also the first chance to hear OneRepublic’s new single, “Life in Color,” which won’t be available elsewhere until the band’s new album drops, appropriately, this summer.
Ralph Lauren first partnered with the rockers for the launch of the Big Pony men’s fragrance collection, using the hit “Secrets” in an equally sunny clip.
The Big Pony women’s fragrances include Sporty (#1), Sensual (#2), Free-Spirit (#3) and Style (#4). Each is represented by a different model in the clip, and each has its own twist: Sporty is a floral citrus, with notes of grapefruit and blue lotus; Sensual has an essence of cranberry; Free-Spirit boasts wafts of pear and mimosa; and Style contains wild cherry and purple amber. The scents are $70 per bottle; all four hit ralphlauren.com Friday and Bloomingdale’s stores on March 16. Tell us: Do you love “Life in Color”?