Sure she has a Broadway background, but we haven’t heard Emmy Rossum sing pop like this in quite some time! The Shameless star works her pipes as the face of the new Cotton Incorporated “Fabric of Our Lives” campaign, singing the iconic jingle while running around New York City.
But that’s just the half of it: Camilla Belle is another face of the company, and stars in a similar spot that takes place in Los Angeles. Together, the girls’ ads make up a “Tale of Two Cities” theme that showcases the versatility of cotton fashions inspired by, you guessed it, New York and L.A.
In the exclusive clip above — debuting on TV networks Monday — Rossum wears chic cotton looks by Monique Lhuillier, Elie Tahari, Oscar de la Renta and Phillip Lim. “The range of cotton fashions in the commercials shows that whether you dress East Coast, West Coast or anything in between, cotton fits,” explains Cotton Incorporated advertising director Glenn Sciachitano.
Courtesy Cotton Incorporated
In the Los Angeles spot, which debuts in a few weeks (see a still above) Belle sports similar styles by Thakoon, Prada, Marc Jacobs and Milly. “We are delighted to have two such beautiful and talented young women represent the distinctive styles of their hometowns,” Sciachitano adds.
On Monday, Cotton will also launch some fun extras on TheFabricOfOurLives.com, including a tour of Rossum’s closet (it’s categorized by occasions!), a blog from Belle, downloads of each star singing and more. The actresses follow in the footsteps of past Cotton spokeswomen like Kate Bosworth and Zooey Deschanel.