Make a little room Josh Hartnett, James Franco and Justin Timberlake — there’s a new celebrity fragrance model on the rise. Lacoste has just announced that Hayden Christensen will be the face of their new scent, Challenge. And PEOPLE.com has a first look at the star’s sporty campaign. The altar-bound actor, who is engaged to Rachel Bilson, embodies the brand’s preppy spirit for the men’s fragrance which will launch in August. Check back for more details as they come in. Tell us: What do you think of Hayden as the face of Lacoste Challenge?