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Gwyneth Paltrow: The New Face of Tod's

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Lionel Cironneau/AP

Gwyneth Paltrow has been on a hot streak since she turned up the sex appeal while promoting Iron Man. She not only has looked totally glamorous in Chanel and Lanvin at Cannes, but she also announced her newest role while at the festival — the face of luxury brand Tod’s. At a party in her honor in Cannes, Gwyneth tells PEOPLE that she loves working with Tod’s, “I felt immediately like they brought me into their family.” And the feeling is mutual — Tod’s CEO Claudio Castiglioni tells PEOPLE exclusively that “She is an icon, she has beautiful manners. She is super sweet, funny, intelligent, opinionated, very diplomatic. Honestly, I need to find a defect because I start to fall in love, too!” We can’t wait to fall in love with her ads when they break this fall, and in the meantime, check out the short film that Gwyneth stars in for Tod’s at