If you haven’t already jumped on Gwyneth Paltrow‘s natural-living bandwagon, now might be the time to start. That’s because the actress and founder of the healthy lifestyle site, Goop, has a skincare line in the works — and judging by her youthful complexion, it’s going to be good.
Vogue announced Wednesday that Paltrow, 43, partnered with Juice Beauty (the brand she’s the Creative Director of) to create Goop by Juice Beauty, which will debut in March. The line will include a variety of organically formulated skincare products ranging from a cleanser to day and night creams (which she describes as “baby food”) and everything in between — all of which, of course, contain 99 percent organic ingredients.
“We absorb 60 to 80 percent of what we put on our skin,” she told Vogue, “So the idea that you’re exercising and trying to eat well and then slathering yourself with chemicals, parabens, and silicones — it’s not great.”
With all-natural ingredients and anti-aging benefits, the line took Paltrow a year to formulate — and she says that her kids have seen her getting down to business.
“It’s nice to show them by example how hard I work, and what it takes to be a serious person,” she shared.
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But it’s not her first time dabbling in beauty — she collaborated with Juice Beauty’s CEO to launch their first makeup line earlier this month, which, also in true Goop fashion, includes organic and vegan products.
For more on Gwyneth’s new upcoming line, head over to Vogue for the full story.
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