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Gwyneth, Diane, Kelly & More Shop for a Cause with Tod's

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Gary Gershoff/WireImage

What could be more chic than a glamorous lunch at the Seinfelds’ estate in Long Island? Toss in stars, charity and shopping for coveted purses, and the answer is not much! Jessica Seinfeld, wife of Jerry, hosted the chic luncheon under a cream-colored canvas tent on their sprawling lawn with Derek Lam, the Creative Director at Tod’s, the luxury accessories and clothing company. High-wattage guests — including Gwyneth Paltrow, Diane Kruger, Kelly Ripa and Alexandra Wentworth — dined on grilled shrimp and Maine lobster salad — then shopped in the Seinfelds’ 200-year-old barn for boots, coats and bags from the Tod’s fall collection, with a portion of the proceeds from the guests’ purchases going to Baby Buggy, a non-profit organization dedicated to providing New York City’s families in need with essential equipment, clothing, and products for their infants and young children. Kruger and Paltrow bought black cashmere trench coats, while Ripa put in an order for a “Pashmy” baby bag (which new mommies Nicole Kidman, Jennifer Lopez and Jessica Alba also want for their little ones). Paltrow says she is more than happy to give Baby Buggy all the baby items her children outgrow. “We give Baby Buggy all our stuff,” she told PEOPLE, “Strollers, car seats, clothes, toys.” So some unsuspecting tot is riding around in Gwyneth Paltrow’s carseat? “Well,” she laughed. “Not my carseat. Apple’s carseat!”