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Gwen Stefani: I Created L.A.M.B. for Me

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Michael Becker/FOX

Designers often launch clothing collections to share some kind of message with the world, but not Gwen Stefani. The star tells CNN that the idea to create clothes didn’t come from a desire to share her style; it was actually for personal gratification. “For me the line is genuinely for myself,” she says. “I want to make a line of clothes that I want to wear — it’s kind of selfish. ” Though the star admits she lacks the technical qualifications to design solo — “I’m not going to ever be a Vivienne Westwood … I just have a vibe of what I like,” she says — she did grow up watching her mom and grandmother make clothes. “Every holiday we would go to TJY, a little fabric store, and look at patterns and pick out our outfits,” Stefani recalls. When she started with No Doubt at age 17, she says she’d “waste all [her] time at school thinking about [fashion] and drive to the fabric store and just find stuff.” Using Velcro and glue guns, she’d make her stage outfits work. From that point on, her music inspired her looks — and it also inspired her to launch L.A.M.B., in a backwards way. “Nine or 10 years ago, I didn’t know how long I would be doing music,” the 41-year-old admits. “[People] ask you, ‘What are you going to be doing in 10 years?’ and I didn’t know. But I wanted to do something creative.” Tell us: Are you a fan of Stefani’s line? Kim Peiffer