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Great Green Idea: Eco-Friendly Denim

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You don’t have to sacrifice style to protect the environment. Recently Levi’s and Mavi launched eco-friendly denim in their signature styles. Levi’s {Capital E} Eco Collection features trendy skinny jeans (left), denim jackets and signature bootcuts, from $59- $190, all made with organically grown cotton and detailed with green stitching accents. The line is already a favorite of Cate Blanchett, Melissa Etheridge, Sheryl Crow, Ellen DeGeneres and Portia de Rossi. You can shop Levi’s Eco-Collection at Mavi’s Organic Collection similarly offers its Mona and Mindy jeans ($120) made from organic grown cotton in its stores and online. For Spring 2007, high-end eco-friendly designer Linda Loudermilk started Luxury Eco Demim, made from sustainable fabrics including Ingeo fiber, organic cotton, sasawashi, bamboo and recycled cotton — the jeans from $218-$418. View her collection here, and see where to buy here. Italian fashion brand, Replay, is also set to launch Organic Blue Jeans, a denim line created completely from natural organic cotton, this month in all its retail stores. Tell us: Would you switch to eco-friendly jeans?