Who could ever follow in the footsteps of gorgeous women like Scarlett Johansson, Penélope Cruz, Naomi Campbell, Christy Turlington and Diane Kruger? Why, Kate Moss, of course. The British supermodel is the latest face of Spanish fashion brand Mango, taking over for the aforementioned spokesmodels in the company’s spring/summer 2012 advertisements.
The Mango customer is an “eclectic, modern woman that likes to have fun, and is quite laid-back and not too uptight,” the newlywed tells Bespoke Banter. “It’s timeless pieces, classic pieces. They have the classic blazer, and a jumper that you want, the jeans that you want in the shape that you want. It covers all bases.”
According to a release, Mango called upon Moss because she “embodies the type of urban, independent and bold woman Mango wants to dress.” The model will appear in photos for the brand — all shot by Terry Richardson — plus a commercial, called Spy Game, set to air in 40 countries (sadly not the U.S., though) worldwide.
The clothes Moss models in her campaign include ’60s-inspried dresses, lightweight, pleated and gathered fabrics, plus pieces from a casual line that “brings together artisanal elements from various ethnicities and blends them with sportswear details,” according to a release. Look for tie-dyed, abstract prints as well as patchwork, too.