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Gisele Bündchen's Under Armour Campaign: The Supermodel Breaks a Sweat (and Shows That Hard Work Pays Off!)

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Gisele Bündchen‘s definitely the most sought-after supermodel in the world (not to mention the highest-paid), but the Brazilian bombshell’s latest campaign is much different than all the high-fashion lines she fronts. Bündchen has been named one of Under Armour’s new “Will ambassadors.”

Gisele Bundchen Under Armour
Courtesy Under Armour

Following dancer Misty Copeland’s moving campaign, Bündchen is now the one standing up against her critics. In the new TV spots, the model is shown boxing as comments from her naysayers, as well as her supporters, flash behind her. “She’s nothing special at all,” one Tweet reads. Another, “Stick to modeling sweetie.” Catch the clip below.

Gisele Bundchen Under Armour
Courtesy Under Armour

“Most women at a certain point in their life encounter contradicting opinions, expectations, praise and criticism. Having lived her life in the public eye since she began modeling at 16, Gisele knows what it means to focus inward in order to beat the noise and achieve her own goals,” Leanne Fremar, Senior Vice President and Executive Creative Director of Under Armour Women’s line, says in a statement. “Along with scaling to the heights of her profession as a model and a global fashion icon, she’s an incredibly athletic woman, dedicated to her practice of martial arts and yoga.”

RELATED PHOTOS: Sweating in Style — Star Workout Gear

Gisele Bundchen Under Armour
Courtesy Under Armour

And as seen in the photos and the video spot, Bündchen’s exercise routine pays off. (Not to mention, sweating is clearly a family affair for the Bündchen-Brady family; husband Tom Brady is also an Under Armour spokesmodel!)

What do you think of her new gig? Do you feel empowered by the “I Will What I Want” campaign? Share your thoughts below.

–Brittany Talarico

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