In honor of its overhaul, Esprit is enlisting the help of two gorgeous women to celebrate its new look and identity. The brand recently announced that models Gisele Bündchen and Erin Wasson are the new faces of the line’s fall campaign, which launches next month.
“Using Erin and Gisele has really elevated the brand,” John Gunn, continental president of Esprit North America, tells WWD. “We were a little disjointed between how our stores looked and how the product and marketing looked. We were trying to go after the 28- to 34-year-old woman and showing 18-year-olds in ads.” He says the new target consumer is a woman who’s “forever 30.”
The new models bring years of stylish experience to the table: supermodel Bündchen worked the camera for H&M and took a boyish turn with Balenciaga, among other projects, while Wasson designs her own line, Erin Wasson x RVCA, and served as Justin Timberlake’s sidekick at William Rast. Tell us: What do you think of Bündchen and Wasson as the new faces of Esprit?
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