Courtesy Tommy Hilfiger
Before you set sail for the weekend, we have a slew of celebrity campaign news to share. First and foremost: Gigi Hadid and some hot sailors for Tommy Hilfiger — plus, we have Hailey Baldwin’s fun fall ads and some cool shopping news (with a feel-good spin) to snap up this weekend.
Gigi Hadid was tapped by Tommy Hilfiger to be its new Global Brand Ambassador and design a capsule collection. So naturally, if there was anyone to star as the face of their new The Girl fragrance, it would be their girl, Gigi. The campaign also includes a video that’s meant to capture Gigi’s “free-spirited and magnetic personality” by showing her commanding a group of handsome sailors through a grueling set of push-ups in all her “cool all-American style” glory.
Courtesy Tommy Hilfiger
“It’s fun to be in a campaign that’s seductive yet lighthearted and playful,” says Hadid in a statement. “I can’t wait for everyone to see what we shot — there are a lot of surprises to come!”
As for the green pear, jasmine and cedarwood-scented fragrance, Tommy Hilfiger describes it as fresh and sexy, much like their brand ambassador herself. It will be available in August, so for now, enjoy this GIF of Gigi spritzing the scent… and the sexy after affect it creates.
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Another model with major news? Hailey Baldwin who teamed up with Guess for the first time to serve as the face of its fall 2016 campaign. The ultimate Cali girl was photographed against the Malibu landscape in fall’s new styles, which included a lot of denim and a lot of skin.
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Next in celebs’ brand partnership updates comes from Allison Williams and Keds. She’s the Keds Collective creative director and has even designed her own pair of kicks, so to celebrate the brand’s 100th anniversary she celebrated the only logical way possible — by lounging in a pile of 100 pairs of sneakers, appropriately adding the hashtag, #ShoeHairDontCare.
Next, we’re moving on to shopping news! Fruit of the Loom (yes, the packaged underwear brand) is making strides to change the perception of their underwear styles. Usually people have the misconception that packaged pieces are low-quality or only come in “grandma styles” so the company opened up a fancy high-end store called Frùt to change that. The store was actually filled with Fruit of the Loom pieces to show customers that as the age-old saying goes, it’s what’s inside that really counts. The brand even tapped Victoria’s Secret model Lindsay Ellingson, who you can say knows a thing or two about underwear, to shop the fake pop-up. Check out the video above to see her reaction.
And finally, in the latest installment of its Period Projects, U by Kotex has launched “Power to the Period,” the first-ever national period product drive. 3.5 million people in the United States are experiencing homelessness, and period products are some of the most needed items in shelters. So U by Kotex and DoSomething.org are now making it easier for anyone to start a period product donation drive in their area or make a donation at their local shelter. (They also called upon Ingrid Nilsen to explain to you why this is such an important initiative!)
Sign up for the campaign at DoSomething.org/Period or by texting PERIOD to 38383. And if you upload a photo of the period products you donate, you’re eligible to win a $5,000 scholarship.
What do you think of Hadid’s new ads?
— Colleen Kratofil