Not content with creating one of the world’s most successful women’s fragrance empires, Jennifer Lopez revealed in May that was setting her sights on conquering the opposite sex, with a masculine companion to her newest women’s fragrance, Deseo. And now the singer, wife, and new mom talks to PEOPLE about her provocative new print campaign. “Deseo for Men is this idea of a man being exotic, adventurous, and romantic all at the same time,” she says. “We wanted to create something that would cause people to let their minds wander. When you look at the campaign, there is a story being told — they’re at an exotic destination that’s daring and romantic, but still sensual and sexy.” We couldn’t agree more, but we want to know what you think. Tell us: Do Jennifer’s ads make you want to buy her new scent for your man?