Stay Connected


Advertise With Us

Learn More

Skip to content


Get a Whiff of Justin Bieber's Latest Scented Dog Tags

Posted on

Francois Durand/Getty; Inset: Courtesy Etoile Nation

Justin Bieber is striking while the iron is hot! His nail polish sold out across America, his line of action figures took over the world, and now, the singer is adding to his fragrance collection. Following the successful launch of the 17-year-old’s “My World” scented dog tags in November, he’s expanding his collection of unisex scents, collaborating with Etoile Nation to craft deluxe dog tags and wristbands infused with a pomegranate fragrance he hand picked. The pink and purple “One Less Lonely Girl” and “Never Say Never” accessories, named for two of his hit songs, retail for $10 each at CVS and FYE stores and, and feature a brooding photo of the Biebs. Serious fans can soon take things a step further by creating their own custom accessories; white gold and black diamond fragrance-infused dog tags (like the ones pictured above) will be available in the weeks ahead at, starting at $100 apiece. Tell us: Would you buy a fragrance-filled Bieber dog tag? –Kim Peiffer