Our jaws hit the floor when Mary-Kate and Ashley Olsen designed a $55,000 handbag a few months ago, so it’s safe to say we had a very different (though equally enthusiastic!) reaction to their latest accessory endeavor: an attainable handbag collection for their Elizabeth and James line.
The purses, which will hit stores in July, will carry an average price tag of $500. “The price point is below [Alexander] Wang and [Phillip] Lim but above Marc [Jacobs] and Tory [Burch],” Mary-Kate tells WWD. Her sister, Ashley, adds, “And Rebecca Minkoff. We wanted these bags to be affordable.”
The collection includes every size bag imaginable, from wallet to hobo, in a “somewhat neutral” pallet with “pops of color,” according to Ashley. (Translation: expect to see a lot of the Olsens’ signature shade, black, along with grays and beiges.)
The design duo also translated some of the luxe fabrics they use for their high-end brand, The Row (including Italian suede, leather and haircalf) into the contemporary line. “When it comes down to it, our eye definitely goes to simplicity … and strong hardware and branding,” Mary-Kate says. “In this market, I think it’s important to offer color and special materials.”
Small leather goods will range from $125 – $395, and you can expect to spend between $395 – $625 for bags. Tell us: Are you excited to shop Elizabeth and James handbags?