Kylie Jenner once sagely informed us that 2016 would be the year of “realizing stuff.” And if there’s one thing we’ve realized beyond a shadow of a doubt over the course of the past 10 months, it’s that the fastest way to land a major ad campaign is to be the son or daughter of a famous personality. Need further evidence? Dolce & Gabbana tapped celebrity offspring for their spring/summer fashion show front row — and now they’ll be fronting the brand’s new campaign.
By now, you’ve probably already seen Zendaya salsa down a cobblestone street on behalf of the brand, but what about Gabriel-Kane Day-Lewis, Presley Gerber, Brandon Thomas Lee, and Rafferty Law shutting down the streets of Capri with their flawlessly tailored suits and their angsty stares? The sons of Daniel Day-Lewis, Cindy Crawford, Pamela Anderson, and Jude Law all made their editorial debut for the brand, taking over the Italian island and turning it into their own personal runway.
While the official images for the campaign have yet to be released, this pack of famous people’s sons have already started sharing behind-the-scenes images from their time spent in Italy. Clearly, these kids learned everything they know about posing from the Derek Zoolander school of modeling:
And it looks like the sequel to Drew Barrymore’s Riding in Cars with Boys just wrote itself:
All the Cool Teens™ are mixing prints this season:
Cameron Dallas and Luka Sabbat also made an appearance in Italy:
While they may look like brooding bad boys on film, it was all smiles on set:
And even supermodels-in-training need to take a gelato break every now and then:
Long story short, if you have any hope of landing a spot amongst all the social media PYTs for the brand’s Fall 2017 campaign, you best start cultivating your social media presence ASAP (or try to get adopted by the Clooneys).
What do you think of Dolce’s new, all-teen campaign? Sound off below!