Courtesy Marc Jacobs
Her little sis Elle may be making the red carpet rounds these days, but Dakota Fanning has her own fashionable gig: she’s the face of Marc Jacobs’s latest scent, Oh, Lola. “I’ve been a big fan of Dakota since the first time I saw her in a movie,” Jacobs tells WWD. “When we were speaking about who to use in the Oh, Lola fragrance ads — I had recently seen The Runaways. Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet.” The fragrance, which includes notes of raspberry, frais des bois, pear, magnolia, vanilla and more, is itself a Lolita — a sweeter “little sister” to Jacobs’s successful and “seductive” Lola. Fanning, who recently graduated from high school, says she’s honored to pose for the brand. “Every time one of Marc’s fragrances comes out I run to the store to buy it,” she tells WWD. “The moment I was asked to be a part of the Oh, Lola campaign, I was so humbled and said ‘yes’ immediately.” Oh, Lola — available in various sizes from $48-$88 — will debut at Bloomingdale’s stores July, and expand nationally in August, when Fanning’s ads officially hit fashion magazines. Tell us: What do you think of Fanning’s Marc Jacobs ad?