For the multi-talented James Franco, teaming up with 7 For All Mankind jeans and creative agency Lipman was a new challenge. The resulting campaign, comprised of both digital and print components, will culminate with a full-length feature film to be released in May.
“I was able to work in ways that were similar to what I do in the film world,” the actor and sometimes-photographer says in a release, “but in this case we had a tremendous amount of freedom.”
Starring model Lily Donaldson as his muse, Franco’s first-person narrative is reminiscent of how it feels to be surrounded by people (in this case, at a “hedonistic house party” in Malibu), but only really see one person.
Perhaps the storylines of supporting characters, portrayed by actors Henry Hopper and Amber Anderson, will unfold in additional episodes of the project, but for now, feast your eyes on the first (above), directed and edited by Franco.