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FIRST LOOK: Eddie Cibrian Goes Nearly Nude for Charisma

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Courtesy Charisma

You’ve had him in bed — and now you can play with him in the pool. Eddie Cibrian is stripping down (again!) for Charisma, modeling the brand’s soft towels in the sexy spring 2012 ads, shot at a private residence in Los Angeles.

Though Cibrian — divorced from Real Housewives of Beverly Hills star Brandi Glanville and now married to country singer LeAnn Rimes — knows lots of ladies enjoy looking at his shirtless pictures, he seems to keep the modeling job in perspective.

“You have a lot of people on the photo shoot looking at you, going, ‘Oh that looks wonderful, that’s unbelievable … those [towels] look great,'” he told PEOPLE in September. “I realized it was all about the product, and not about me.”

Still, Cibrian — who appears in the upcoming Tyler Perry film Good Deeds — makes it hard to focus on those towels when he looks so good drying off with them!

Find Charisma exclusively at Bloomingdale’s — and keep an eye out for Cibrian’s multimedia campaign this spring. Tell us: What do you think of the actor’s latest Charisma ads?

Eddie Cibrian Shirtless
Courtesy Charisma

–Kate Hogan

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