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FIRST LOOK: Christina Hendricks Lends Her 'Mad Men' Appeal to London Fog

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Courtesy London Fog

Christina Hendricks’ Mad Men character, Joan Harris, brings sass and seduction to the AMC hit show, and now the sultry red-head is lending her sex appeal to London Fog. Following in the stylish footsteps of Gisele Bundchen and Eva Longoria Parker, Christina will star in the label’s fall 2010 ad campaign. “London Fog is a classic brand, which I love. It also ties into Mad Men, we used London Fog in the show and this was a nice way to tie everything together,” the Emmy-nominated actress says of the outerwear label. “The trench is such an iconic shape for men and women. It works for anyone – it worked in the 1960s and it works now.” And it was Christina’s own timeless glamour and sophistication that landed her the role, according to the label. “Christina has a modern appeal but also harks back to a bygone era,” adds the brand’s chief marketing officer, Dari Marder. Shot by Nino Muñoz, the elegant black-and-white ads feature Hendricks posing seductively in London Fog coats and accessories, and are set to debut in October fashion and lifestyle magazines as well as outdoor and online. Tell us: What do you think of Christina Hendricks’ London Fog ads?–Jessie Goldberg

Courtesy London Fog