Kate Hogan
July 20, 2012 01:00 PM

Courtesy mark.

Mark.‘s holiday ‘magalog’ cover, featuring spokesmodel Ashley Greene, appears effortless — but in truth, it took a lot of work.

“We did five or six completely different beauty looks in one day,” makeup artist Mai Quynh, who created Greene’s looks, tells PEOPLE. “That means applying and removing looks back to back. Ashley is such a professional — she’s very patient and makes a great canvas.”

On the magalog cover, Greene wears a jewel-tone smoky eye (thanks to mark.’s “Star Status” eye shadow palette, out in November), a little shimmer on her cheeks (from the “Light Show” illuminating powder, out in October) and a champagne hue on her lips (mark.’s “Lip Click Luxe” layered with Coral Cream “In a Whirl” lip gloss, both available in November). “All of these are seasonal trends you will definitely see this holiday,” Quynh shares.

However, there are two trends in particular she’s especially excited about: bold eye colors and berry lips. “For your eyes, applying jewel tones is a new beauty must,” she shares. As for that perfect pout? “Try a glam, vampy lip with an easy-to-apply, long-lasting lip crayon like mark.’s new ‘Make It Rich’ crayon in Royale,” she suggests.

Greene is lucky enough to be able to pull off any trend, Quynh says. “She has great features that are perfect for playing up all the bright, dark and bold colors that mark. is launching this holiday season,” she shares. “She’s such a beauty chameleon.” Lucky lady! Tell us: Which beauty trends do you want to try this winter?

–Kate Hogan

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