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EXCLUSIVE: See Beyoncé's Dramatic Fragrance Ad for 'Rise' - Plus, Win a Signed Bottle!

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Courtesy Beyonce

You’re probably listening to Beyoncé on repeat right now to get ready for the Grammys. So you’re definitely in a Bey state of mind (although to be fair, when are you not?). And to heighten the experience, we’re officially unveiling the singer’s fragrance ad for her latest scent, Beyoncé Rise.

The star teamed with film director Jake Nava to create the sexy new campaign image above. In the photo, Bey gives one of her signature powerhouse stares as her hair blows wildly around her. The overall golden theme matches the sleek bottle. And her sultry smoky eye and nude lip combo is worth trying at home.

“The spirit of Rise encourages women to be all that we are,” Beyoncé says of her latest perfume, which features notes of apricot, iced basil sorbet (seriously) and orchid.

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Beyonce Fragrance
Courtesy Beyonce

Want to win a signed bottle? We thought so. Tweet us a link to a photo of your favorite Bey outfit from, using hashtag #PSWBeyonce, and you may soon be emulating her new ad in front of the mirror with a bottle of your own.

Open only to those to whom this Tweet has been addressed, provided that entrant is a legal U.S. resident age 19 or older at the time of entry. Limited to one entry per Twitter account. One Twitter user who submits the required entry will be chosen to receive a signed bottle of Beyoncé Rise perfume, which has an approximate retail value (ARV) of $59. Sponsor not responsible for any damage to computer equipment related to participating in this promotion. Items being distributed are not transferable or redeemable for cash. Consumers who obtain items are responsible for any and all taxes. Promotion begins at 12:00 p.m. ET or EST on 1/24/2014 and ends at 11:59 P.M. ET or EST on 1/25/2014. PEOPLE StyleWatch will contact the winner by a Twitter direct message on or before 1/28/2013. Employees of PEOPLE StyleWatch, Time Inc., Beyoncé Parfums, COTY or any related companies are not eligible to enter or win. Entrants who have won a PEOPLE StyleWatch Twitter giveaway within the past six months are ineligible to enter. The winner may be required to complete an affidavit of eligibility and waiver of liability before prize(s) can be awarded. A Twitter account is required to enter; it is free by signing up with a valid email address at Void where prohibited by law.

–Brittany Talarico