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EXCLUSIVE: Save on Jessica Simpson's New Jeans -- And Meet Her in Person!

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Jamie McCarthy/WireImage

With her much-anticipated new denim line already in stores, Jessica Simpson wants you to get in a pair of fall. “I am so excited to share my new denim line with everyone!” Simpson tells PEOPLE. “It is comfortable, affordable and trend-right. I am already wearing them and loving them!” And even though the stylish jeans start at an already-affordable $49, Jessica is giving PEOPLE readers an extra 20% off by entering “JSJpeop” at checkout when you shop at And that’s not the only way, she’s sharing the line with her fans. Jessica is hitting the road, appearing at select department stores to help shoppers find their perfect jeans for fall. And that’s not all. One lucky fan will receive the chance to get personally styled by Jessica at her appearance at Belk South Park in Charlotte, N.C., on September 18, winning a Jessica Simpson Collection wardrobe hand-picked and presented by Jessica herself. For a list of Jessica’s in-store appearances (and to enter the “Get Styled By Jessica” contest), visit DeSimone